Monopoly Fans Vote to Add Cat, Toss Iron Tokens
Steven Senne/Associated Press
The newest Monopoly token, a cat, at Hasbro Inc. headquarters in Pawtucket, R.I.
PAWTUCKET,
R.I. (AP) — Scottie dog has a new nemesis in Monopoly after fans voted
in an online contest to add a cat token to the property trading game,
replacing the iron, toy maker Hasbro Inc. announced Wednesday.
The
results were announced after the shoe, wheelbarrow and iron were neck
and neck for elimination in the final hours of voting that sparked
passionate efforts by fans to save their favorite tokens, and by
businesses eager to capitalize on publicity surrounding pieces that
represent their products.
The vote
on Facebook closed just before midnight on Tuesday, marking the first
time that fans have had a say on which of the eight tokens to add and
which one to toss. The pieces identify the players and have changed
quite a lot since Parker Brothers bought the game from its original
designer in 1935.
Rhode Island-based Hasbro announced the new piece Wednesday morning.
Other pieces that contested for a spot on Monopoly included a robot, diamond ring, helicopter and guitar.
Fans from more than 120 countries voted.
"We
put five new tokens out for our fans to vote on and there were a lot of
fans of the many different tokens, but I think there were a lot of cat
lovers in the world that reached out and voted for the cat to be the new
token for Monopoly," said Jonathan Berkowitz, vice president for Hasbro
gaming marketing.
The Scottie Dog
was the most popular of the classic tokens, and received 29% of the
vote, the company said. The iron got the least votes and was kicked to
the curb.
The cat, which has no name, received 31% of votes for new tokens.
The
online contest to change the tokens was sparked by chatter on Facebook,
where Monopoly has more than 10 million fans. The initiative was
intended to ensure that a game created nearly eight decades ago remains
relevant and engaging to fans today.
"Tokens
are always a key part of the Monopoly game ... and our fans are very
passionate about their tokens, about which token they use while they
play," Berkowitz said.
Monopoly's
iconic tokens originated when the niece of game creator Charles Darrow
suggested using charms from her charm bracelet for tokens. The game is
based on the streets of Atlantic City, N.J., and has sold more than 275
million units worldwide.
To make
the game relevant to fans abroad, the names are changed to well-known
streets in when it is introduced to a new country.
The
other tokens are a racecar, a shoe, thimble, top hat, wheelbarrow and
battleship. Most of the pieces were introduced with the first Parker
Brothers iteration of the game in 1935, and the Scottie dog and
wheelbarrow were added in the early 1950s.
"I'm
sad to see the iron go," Berkowitz said. "Personally, I'm a big fan of
the racecar so I'm very relieved it was saved but it is sad to see the
iron go."
The social-media buzz
created by the Save Your Token Campaign attracted numerous companies
that pushed to protect specific tokens that reflect their products.
That includes garden tool maker Ames
True Temper Inc. of Camp Hill, Penn., that spoke out in favor of the
wheelbarrow and created a series of online videos that support the tool
and online shoe retailer Zappos which pushed to save the shoe, Berkowitz
said.
"We've even had some
companies like Jolly Time Pop Corn reach out and petition to have a
popcorn token added to the game, even though that's not one of the new
five tokens," he said.
Versions of Monopoly with the new token will come out later this year.
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