News Herald Tribune to Be Renamed The International New York Times

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Herald Tribune to Be Renamed The International New York Times
Feb 25th 2013, 17:09

The New York Times Company said Monday it was planning to rename The International Herald Tribune, its 125-year-old newspaper based in Paris, and would also unveil a new Web site designed for international audiences.

Starting this fall, under the plan, the paper will be rechristened The International New York Times, reflecting the company's intention to focus on its core New York Times newspaper and to build its international presence.

Mark Thompson, president and chief executive of The New York Times Company, said in a statement that the company recently explored its prospects with international audiences, and noted "there is significant potential to grow the number of New York Times subscribers, outside of the United States."

He added: "The digital revolution has turned The New York Times from being a great American newspaper to becoming one of the world's best-known news providers. We want to exploit that opportunity."

A Times Company spokeswoman would not provide details on how the name change would affect the Herald Tribune's employees. Currently, half of The International Herald Tribune staff members who work in Paris are subject to French labor law, while the Herald Tribune employees spread throughout the rest of the world are governed by local labor laws.

The masthead of the paper will also change, the spokeswoman said, but she declined to elaborate.

Stephen Dunbar-Johnson, publisher of The International Herald Tribune, noted that for most of the newspaper's long history, it has had New York in its name. The paper was first published in 1887 as the European edition of The New York Herald. Through a series of ownership changes, it became The New York Herald Tribune in 1959.

The paper became The International Herald Tribune in 1967 when The Washington Post Company and the Times Company invested in the paper to keep it afloat after the New York Tribune folded. In 1991, the Post and Times companies became co-owners of the paper. The Times Company bought out The Washington Post Company's share and became its sole owner in 2003.

The announcement is part of the company's larger plan to focus on its core brand and building its international presence, the spokeswoman said. On Feb. 20, the Times Company said it was exploring offers to sell The Boston Globe and its other New England media properties. Last year, the company sold its stake in Indeed.com, a jobs search engine, and the About Group, the online resource company.

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